Job Summary

Position: Food Marketing Executive – Chennai

📍 Location: Chennai
🧾 Department: Lab
📊 Vacancies: 1
🧑‍🎓 Qualification: Any B.Sc / M.Sc / MBA – Marketing
📅 Experience: 2–4 Years
🏢 Industry: Preferred – Lab Marketing
💰 CTC: As per Industry Standards

Job Overview

We are hiring a dynamic Food Marketing Executive to manage marketing campaigns and brand visibility for our laboratory food testing services. The ideal candidate will have 2–4 years of experience in lab product or food-related marketing, with strong content, research, and digital promotion skills to drive market engagement and customer growth.

Key Roles & Responsibilities

1. Market Research

• Conduct studies to understand trends, customer preferences, and emerging demands in food testing and lab settings.

2. Product Promotion

• Plan and implement marketing strategies to increase visibility and uptake of lab food services or products.

3. Brand Management

• Maintain and grow the brand reputation of lab food products or services.

4. Content Creation

• Develop content for blogs, social media, brochures, and product descriptions to educate and attract customers.

5. Event Planning & Participation

• Organise and represent the company at expos, trade shows, and conferences related to food and lab services.

6. Digital Marketing

• Leverage email campaigns, social media, and digital platforms to boost awareness and generate leads.

7. Cross-functional Collaboration

• Work closely with product, sales, and technical teams to align messaging and ensure marketing goals support business growth.

Preferred Skills

• Experience in food/lab marketing preferred
• Strong written and verbal communication
• Understanding of digital channels and campaign performance metrics
• Creative mindset with a research-driven approach